Garmin® and ASUS® to Create Garmin-Asus Line of Co–branded LBS-centric Mobile Phones
Cayman Islands and Taipei, Taiwan/February 4, 2009/Business Wire — Garmin Ltd. (NASDAQ: GRMN) and ASUSTeK Computer Inc. (TAIEX: 2357) today announced a strategic alliance that will leverage the companies' navigation and mobile telephony expertise to design, manufacture and distribute co-branded location-centric mobile phones. Garmin and ASUS have already begun joint development on a diverse mobile phone product line, which will be known as the Garmin-Asus ™ series. The companies expect to bring to market several Garmin-Asus models in 2009, and a new Garmin-Asus model will be announced at the Mobile World Congress trade show in Barcelona, Spain, February 16-19, 2009.
"We believe that converged devices are an emerging opportunity," said Dr. Min Kao, chairman and CEO of Garmin Ltd. "This alliance is advantageous to both companies because it allows us to combine our resources and establish a strong foundation from which we will innovate and introduce the world to the benefits of LBS-centric mobile phones. We've been working with ASUS for over one year on the initial nüvifone that was announced in 2008 on the basis of an ODM relationship. Learning from this experience, we concluded that by leveraging and combining our respective industry-leading areas of expertise at a higher level, we will be able not only to significantly expand our product line, but also to shorten our product development time. We believe that through this strategic alliance we are uniquely positioned to deliver the world's best integrated and most compelling GPS-enabled mobile devices."
"This alliance allows ASUS and Garmin to seamlessly combine the strengths of both companies to offer market leading mobile phone solutions that are of the best design and highest quality. ASUS and Garmin both believe strongly in the continuous investment of R&D resources to unfailingly provide leading-edge innovations to people and businesses," said Jonney Shih, chairman of ASUSTeK Computer Inc. "Through this alliance, our companies will continue to develop innovations that simplify life. Our technologies should accommodate our customers, not the other way around. We believe all devices should perform and communicate seamlessly not just anytime and anyplace, but in real time, in real places, and we're confident the nüvifone series will meet this objective."
All Garmin-Asus devices will continue the product vision of the original nüvifone and will be LBS-centric devices that seamlessly connect, communicate and navigate. The original Garmin that was announced in 2008 will be re-branded as the Garmin-Asus G60. The Garmin-Asus G60 is expected to be delivered in the first half of 2009, and additional information about the Garmin-Asus G60 will be released at the Mobile World Congress trade show.
LBS functionality is core to the Garmin-Asus series, which will offer the same turn-by-turn, voice-prompted navigation features found on high-end Garmin portable navigation devices (PND). It has preloaded maps and millions of points of interest that allow drivers to quickly find a specific street address, establishment's name or search for a destination by category. In addition, the nüvifone includes quick access to online points of interest through internet enabled local search. The nüvifone harnesses the power of the worldwide web and information about local merchants and attractions is continually updated. The nüvifone also features Ciao!™, a social networking application that bridges the gap between multiple location based social networks and integrates them seamlessly into one device.
The Garmin-Asus alliance was disclosed during a press conference in Taiwan on February 4, 2009. Analysts or journalists unable to attend the Garmin-Asus announcement in Taiwan are invited to participate in a webcast or via phone on February 4, 2009, at 11:00 am EST (10:00 am CST). Webcast details are available at www.GarminAsus.com/pressroom.
Garmin-Asus models will be on display at the Garmin-Asus booth at the Mobile World Congress trade show in Barcelona, Spain, February 16-19, 2009 (7C37, hall 7). Journalists should contact the Garmin or Asus media contacts to arrange a live demonstration or interviews. Additional information is available at www.GarminAsus.com.
Garmin-Asus is a co-branded strategic alliance that enables Garmin Ltd. and ASUSTeK Computer Inc. to combine their complementary resources to develop world class LBS-centric mobile phones.
About Garmin Ltd.
The global leader in satellite navigation, Garmin Ltd. and its subsidiaries have designed, manufactured, marketed and sold navigation, communication and information devices and applications since 1989 – most of which are enabled by GPS technology. Garmin’s products serve automotive, mobile, wireless, outdoor recreation, marine, aviation, and OEM applications. Garmin Ltd. is incorporated in the Cayman Islands, and its principal subsidiaries are located in the United States, Taiwan and the United Kingdom. For more information, visit Garmin's virtual pressroom at www.garmin.com/pressroom or contact the Media Relations department at 913-397-8200.
ASUS is a leading company in the new digital era. With a global staff of more than ten thousand and a world-class R&D design team, the company’s revenue for 2008 was 8.1 billion U.S. dollars. ASUS ranks among BusinessWeek’s “InfoTech 100”, and has been on the listing for 12 consecutive years.
ASUS is a registered trademark of ASUSTeK Computer Inc. Garmin and nüvi are registered trademarks, and nüvifone and Ciao! are trademarks, of Garmin Ltd.
All other brands, product names, company names, trademarks and service marks are the properties of their respective owners. All rights reserved.
Notice on forward-looking statements:
This release includes forward-looking statements regarding Garmin Ltd. and its business. All statements regarding the company’s future product introductions are forward-looking statements. Such statements are based on management's current expectations. The forward-looking events and circumstances discussed in this release may not occur and actual results could differ materially as a result of known and unknown risk factors and uncertainties affecting Garmin, including, but not limited to, “the risk factors listed in the Annual Report on Form 10-K for the year ended December 27, 2008, filed by Garmin with the Securities and Exchange Commission (Commission file number 0-31983). A copy of Garmin’s Form 10-K can be downloaded at www.garmin.com/aboutGarmin/invRelations/finReports.html. No forward-looking statement can be guaranteed. Forward-looking statements speak only as of the date on which they are made and Garmin undertakes no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events, or otherwise.